Agricultural extension has long been a major concern of agricultural policies in India. In keeping with the same, numerous agricultural extension programmes have been implemented by the government. These efforts have been supported by many NGOs working in different parts of the country. However, most of the agricultural problems suffer from largely similar problems. Huge number of staff is required to support them and extension officers usually restrict their interactions to the richer, more enterprising farmers within a village. The smaller and marginalised farmers move further to the periphery of agricultural progress.
In this context, started in 2009, Digital Green seeks to build on existing agricultural extension programmes by combining social organization and technology. The Digital Green approach involves the use of videos for disseminating information about agricultural techniques that farmers can easily adopt in order to increase their productivity.